About
A channel about how watches work.
Inside the Movement explains watch mechanisms in short, low-poly 3D reels. Each one answers a single question (how a chronograph starts and stops, why a dive watch has a helium valve, how a GMT keeps two time zones) by showing the parts doing the work.
Everything is modelled and animated in code. Gears share a module and mesh at the right centre distances, the power path runs from barrel to balance the way it does in a real movement, and every watch is an original design.
Media kit
The numbers so far.
As of 8 Nov 2026. We launched on 26 October 2026.
- Instagram followers
- 484
- Instagram views, all reels
- 135,803
- Best reel
- 104,729
- Explainers watched
- 47–52%
“How to read a chronograph”: 1,062 saves, 482 shares
of each reel, on average
Two reels a week, Wednesday and Saturday, on Instagram, TikTok, YouTube Shorts.
Get in touch
Tell us what you make.
Watchmakers, microbrands, tool makers, museums and fellow creators: if there's a mechanism you'd like explained or an idea to work on together, write to us.
Or email [email protected].