About

A channel about how watches work.

Inside the Movement explains watch mechanisms in short, low-poly 3D reels. Each one answers a single question (how a chronograph starts and stops, why a dive watch has a helium valve, how a GMT keeps two time zones) by showing the parts doing the work.

Everything is modelled and animated in code. Gears share a module and mesh at the right centre distances, the power path runs from barrel to balance the way it does in a real movement, and every watch is an original design.

Our dive watch in cross-section

Media kit

The numbers so far.

As of 8 Nov 2026. We launched on 26 October 2026.

Instagram followers
484
Instagram views, all reels
135,803
Best reel
104,729

“How to read a chronograph”: 1,062 saves, 482 shares

Explainers watched
47–52%

of each reel, on average

Two reels a week, Wednesday and Saturday, on Instagram, TikTok, YouTube Shorts.

Get in touch

Tell us what you make.

Watchmakers, microbrands, tool makers, museums and fellow creators: if there's a mechanism you'd like explained or an idea to work on together, write to us.

Or email [email protected].

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